Fendi Launches Astrology

The universe is calling and all signs point to Fendi

The stars have aligned as supermodel Irina Shayk teams up with FENDI for their 2023 Women's Astrology Summer Capsule. No need to check Costar this morning, this collection is the only horoscope you need to set the tone for summer. With renowned photographer Steven Meisel's beachside shoot, drenched in the classic FENDI yellow, a dreamy portrayal of an Italian summer and is the perfect backdrop to this colorful campaign.

The campaign films offer a fun look into the collection, building the ideal setting for a beachside vacation. One is transported to the pebble beaches of Italy as Shayk dances across the screen and sprawls effortlessly before the beautiful ocean view.

The line also draws on key codes created by the artistic Director of Couture and Womenswear Kim Jones. The zodiac signs embolden on the sides of the designs, both in English and Italian, an homage to the line's inspiration that leaves a beautiful flourish of opulence. The astrological prints, originally drawn by Karl Lagerfeld are a symbol of the bold irreverence of the line itself, a step FENDI takes that shows its innate talent for balancing fun and functionality.

The campaign is reminiscent of some of the house's most iconic collections with similar tonal choices to the Spring/Summer 1990 and classic astrology line of Spring/Summer 1993. FENDI now takes a step toward sustainability, maintaining the classic looks pioneered on the 1993 runway with recycled lycra. One steps into a time capsule when viewing this line, but FENDI continues to modernize in a mindful way that maintains the style and flair at the core of the House's fashion.

The line burgeons functionality, with a fresh array of transitional ready-to-wear pieces, designed to bring you from days by the pool to long evenings in the sun. Draped satin kaftans, dresses, separates, and blousons are meant to be layered over the swimwear making the change from day to night a seamless transformation. The layered pieces offer a great depth to the line's function, broadening the use and variation of wear. One can envision the gorgeous Irina Shayk laying carelessly by the pool before throwing on a vibrant satin set to head into the night.

FENDI's craftsmanship and design is celebrated in the collection's summer knits. The lightweight crochet dresses with woven classic FF blend together to form a subtle look with rich design. The body-skimming viscose and boyish cashmere jumpers add a playful and causal feel against the decedent fabrics. The line shows no fear in the variety of material used to produce these artful styles. Sun Bleached denim and silk jersey, meld into a gentle sporty look that maintains an heir of sophistication.

Silvia Venturini, the Artistic Director of Accessories and Menswear has conjured up a beautiful collection of accessories that complement the gorgeous garments of the summer collection. Her vision plays with vintage feels and modern design with bags like the Peekaboo and the Baguette embossed in elegant white leather. On top of these classic styles, Woven bags center the line once again around the Mediterranean. New designs like the Sunshine Shopper in crocheted raffia are the perfect beachside companion. This design comes alongside the Step Out bucket bag in straw, now out in medium and mini sizes. Who needs a cabana boy when FENDI's bags are just as pretty and all the more flattering?

Leo, Pieces, or Gemini, this line checks all the boxes of all star signs. FENDI offers the perfect jump into summer with an elegant and functional ready-to-wear line that the even universe is calling fate.

A Mediterranean beach scene—a key source of inspiration for the #FendiSummer edit—serves as a backdrop in the Fendi Astrology campaign starring Irina Shayk.The #FendiSummer edit is now available in boutiques and at https://t.co/LPxAHLEljy. pic.twitter.com/ikYzL0p4oT

Shop the collection now on FENDI.com and in FENDI Boutiques.

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